Overview
b8ta, a pioneer in the Retail-as-a-Service (RaaS) model, transformed the retail experience by offering interactive product discovery spaces. While protecting the privacy of its customers had always been important to b8ta, the advent of the CCPA meant that its privacy practices needed to be validated against the new regulation for compliance. In addition, its upcoming global expansion into the Middle East and Asia required a robust privacy program to ensure compliance with additional regulations.
Challenges
- Regulatory Compliance: Ensuring adherence to GDPR, CCPA, and other international privacy laws while expanding beyond the U.S.
- Consumer Trust & Data Security: Implementing a scalable managed privacy program to handle personal data responsibly.
Solutions Implemented
- Privacy-First Retail ModelImplemented a strong privacy foundation ensuring that there was a valid business reason for any data that was collected, that it was only shared with those that needed it, and that the data was protected at all times in order to build confidence with consumers.
- Compliance at HomeWorked to ensure that the pre-existing privacy program met all of the unique requirements of the CCPA as it went into effect in a way that added value rather than just checking a box.
- Global Expansion StrategyEstablished data protection impact assessments (DPIAs) for international operations.
Ensured compliance with relevant regulations as the company expanded.
Met the privacy and security requirements of partners.
Conclusion
b8ta’s strategic approach to privacy, compliance, and expansion positioned it as a global leader in experiential retail. By integrating privacy-first frameworks and leveraging smart partnerships, the brand successfully navigated international markets while ensuring regulatory compliance.
