The California Consumer Privacy Act (CCPA) has undergone significant updates for 2024, marking a new era in consumer privacy protection. With the introduction of the California Privacy Rights Act (CPRA) and the establishment of the California Privacy Protection Agency (CPPA), businesses must navigate an increasingly complex regulatory landscape. This blog delves into the crucial changes, their implications for businesses, and practical steps to ensure compliance. From conducting comprehensive audits to investing in privacy technology, learn how to stay ahead and safeguard your consumer trust. Partner with OpsAssist for expert guidance in mastering these new regulations.